5 best Shopify blog template that turns traffic into sales
The blog is a crucial part of a Shopify store, which is sometimes underestimated. In this article, we would show you 5 Shopify blog template example that can help you utilize the blog's effectiveness and make the profit from it.
Outline
1. 5 ingredients of a good Shopify blog page
2. Examples of good Shopify/eCommerce blog template
3. Choose the best Shopify blog template for your own store
Before we come to some example, let's see what are the ingredients of a google Shopify blog page:
1. 5 ingredients of a good Shopify blog page
Choose the right keyword for better SEO
Good SEO blog brings a huge source of traffic without paying money. The essential part of SEO is finding the high search volume keyword, that's relevant to your product. There are some tools I would recommend you use to find keyword:
Although it may take time to bring your Shopify blog page on the first page of google result, I believe that the result would not disappoint you. Some knowledge of SEO on Shopify may be required
Write content that is valuable and relevant to your product.
Good value content brings people back, while product-relevant content helps you easily convert blog traffic into customers. Shopify store Wingsets has a great blog that perfectly supports sales! They sell organic health products, and their blog is an emporium of articles dedicated to helpful information about nutrition and wellness.
Show your product in action.
I would keep my point sharp, we do not write blog posts just for fun, or for traffic. We use the blog to support sales, so this is your chance to show your product off. You can do this using images or video, and feel free to encourage your customers to send you pictures of them using/wearing your product. Shopify store The Wallee has a popular blog where they upload pictures submitted by their customers.
Keep it short, snappy with internal linking
In this day and age where millions of bloggers are competing for everyone’s attention, you have 7 seconds to catch everyone's attention at the first sight. Shopify store Good As Gold is very good at creating short, snappy and funny blog posts. But again, they do not write blog posts just for fun, they include a special deal with a link to their store.
Link to social media
The impact of social media is undeniable, so it's essential that you let people spread your blog posts, by including share buttons on Twitter, Facebook, and LinkedIn. Check out the social media buttons we use here on the Shopify blog.
2. Example of good eCommerce/Shopify blog template
Shopify blog template example #1: Shopify blog itself.
Shopify blog is quite simple but effective. You can easy to catch up with the idea that is delivered in the blog by the system of heading & title. On the right side, there are links to other popular blog posts, which aim at keeping the reader stay on the site as long as possible.
Inside the blog, there would be a lot of downloadable contents, in a noticeable box, which aims at collecting leads
Choose your own Shopify blog template
Shopify blog template example #2: Lowe’s Goes DIY.
Lowe’s has a blog of Do-it-yourself that the readers can do it themselves. For instance, on their blog post “5 Tools to Make Your Paint Job Easier,” they show tricks for making things, as well as relevant images and links to purchase the products you need for every step of the way.
They’re providing useful ideas for the people who prefer to paint their homes themselves, along with the products they need to get the job done right. Since the links to buy are conveniently on every slide, blog readers will be inclined to purchase from Lowe’s.
Choose your own Shopify blog template
Shopify blog template example #3: Bed Bath & Beyond’s Candle Guide.
Bed Bath & Beyond sells all different types of candles. But in their post, “Buying Guide to Candles: 6 Things to Know Before You Buy,” they’re aiming to inform their readers about the various kinds of candles available on the market. Along with highlight soy, paraffin and beeswax candles, they also go over wick type, shape and size, scents, burning and flameless candles and display methods.
On the side of the blog post, they include a link to shop the store’s full selection of candles if readers are so inclined.
Choose your own Shopify blog template
Shopify blog template example #4: Zappos’ Guide on Clothing Layering
Last September, just as the weather began to turn cold, Zappos published their blog post, “3 Cozy Layering Tips For That Unpredictable Fall Weather.” This time-relevant post is all about how to stay warm and get the perfect look even when it’s chilly outside.
It’s complete with in-body links to the latest shirts, pants, and dresses available for purchase on the website. This post provides customers with aesthetic and functional ideas for fall clothing, making their lives simpler. Including the links inside the post is a simple method to get them to buy these products exclusively from Zappos.
Choose your own Shopify blog template
Shopify blog template example #5: Nieman Marcus’ Interview with Their Designers.
On their blog, Nieman Marcus features interviews with the designers whose products are available in their store. One post, published in December, is all about Jimmy Choo shoes and includes an interview with the brand’s Creative Director, Sandra Choi. She discusses the shoes for purchase in the online store as well as the inspiration behind the styles.
Every shoe that is brought up is linked to so customers can click and purchase. By giving the story behind the shoes, Nieman Marcus is showcasing how unique their products are. They are also convincing blog readers that these shoes are worth purchasing.
Choose your own Shopify blog template
3. Times to choose your own Shopify blog template
The default Shopify theme may limit you to having an expected blog page. Don't worry, you can use PageFly - Shopify Advanced Page Builder and build a blog page with beautiful, customizable Shopify blog template.
There are a lot of Shopify blog templates that you can choose from:
Shopify blog template #1: Cipi (Available)
Shopify blog template #2: Sera (Coming soon)
Shopify blog template #3: Roboris (Coming soon)
All that you have to do is come up with an idea that most suitable for your company and strong enough to engage with your customers. The building work is just choosing a Shopify blog template that works for your store and drag-n-drop. Free download PageFly here
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