The Christmas is coming right after the Black Friday and Cyber Monday holiday season. The latest customer's “wave” is coming to our Shopify store and we need to be prepared for that event. Looking at Shopify Analytics dashboard, we see that the traffic is coming to the home page as the “welcome gate” of our store.
However, does the homepage the right page for delivering the information about Christmas promotion with best selling items to the customers?
During the Christmas season, we can re-build the homepage a little bit and replace usual “promotion section” with the Christmas promotion banners. However, the purpose of the homepage is different, and if we run the promotion campaign, it’s better to drive traffic to the “landing page.” Let’s clarify a little bit about the main purpose of the “promotion landing page.”
The promotion landing page’s goal is to present all information related to your Shopify store promotion campaign. First and the most important thing, it’s about placing the promotion items on that page. With the store containing about 1,000+ SKUs, we understand that some best selling items might generate over 80% of overall shop’s revenue. Just look at Shopify Analytics reports to see the valuable insight and get ready for Christmas promotion campaign.
Just look at the table below and add a little bit imagination then we can see that the tablespace is limited as the customer’s time and view on our Shopify store. If we put too many items (choices), we might make the purchasing decision hard. The critical point here is to place only items that generate the revenue.
The content design of your Christmas landing page depending on the items you’re selling we might need about for few days or few weeks. When the promotion campaign is over, there won’t be needs for such page. By building such page, we already filter customers who are interested in our promotion campaign.
So back to our main question, Why do we need the landing page? The answer is simple: message match. So going further with building this “special page” you might ask…
Why not use existing Shopify pages and adapt it for the Christmas campaign?
The homepage or the collection (category) page was originally designed for the normal shopping days where the promotion is not involved. So the design’s layout of your Shopify store is not initially designed for the promotion activities. The message match is not precisely targeted to Christmas shoppers. If you purchased the premium theme from Shopify Themes store the theme’s sections might help you to update the design of existing page a little bit. However, this solution doesn’t solve the challenge entirely.
What about the collection page of your Shopify store? Well, when you visit the collection page from your theme’s customizer there won’t be many options to choose. We take the example with the Debut Shopify theme.
Going deeper with the options to adjust this page we find the basics one with adjusting the layout style and options. If we want to put the additional information block above or below the product list, it’s the challenging work and needs to hire Shopify experts.
Searching the landing page app builder for Christmas Promotion
The first thing that comes to our mind with the solution allowing us to build the Christmas landing page is the Shopify app store. As the Shopify merchant, we understand the app might help us to extend the functionality of our store. Typing the keyword phrase “page builder” will give us at least 6 “solutions” to help with building the landing page.
Going forward, when it comes to building the landing page the obvious thing to consider is the solution should have the pre-designed web layout. It’s more convenient and less time consuming when it comes to building the landing page. You just need to replace the existing sample products items and add unique content about your product.
Below you see the snapshot of the PageFly App Template library. You can find different design layout for your Shopify store and do a little tweaking to make the layout to present your product right.
As the Shopify Store owner, we understand clearly that mobile shopping is the normal behavior in our days. The responsive web design standard is the must have for any promotion landing page. So just keep in mind that need to build the special mobile and tablet friendly layouts. The information consumption on the mobile layout is also limited, so just put only the important information and remove the graphic distraction around.
PageFly Shopify page builder app allows you to build such layout. It has the mobile and tablet editing views so that you can design the content layout for specific devices. As you remember “message match” matters, and now “device message match” is also worth to pay the attention.
Wrapping up the information above if you want to test how the promotion landing page might affect your sales, give a try with the PageFly app. It’s even easier and faster to build the landing page with drag and drop workflow & 25+ pre-designed landing page templates.