As the Shopify merchant, we think a lot of the ways to get more traffic and how to increase the conversion rate. With the traffic acquisition for the most merchants come Facebook or Google Adwords in mind. As the landing page for our Shopify business, it’s the Product Page. However, if we were just getting started with the business and on the limited budget? So next thing we’ll think on Google organic traffic. That’s what we’ll talk about in this blog post. To be precise: how to optimize Shopify product page for SEO to get more organic traffic.
Before doing SEO for your Shopify Product page - start with the keywords research
It starts with keyword research, as the product/service owner you’d know well about the products you’re selling. You even can list the most popular keywords that the potential customers can search for finding the information related to the product in your niche. However, to do keyword research effectively, it’s good to use SEO tools. For the keyword research www.keywordtool.io might be the good tool to start with.
Just filling the keyword the Keyword Tool will show you the list of potential search queries from users. When I do search for the free plan, there are already 268 unique keywords with “wood watches” in google.com alone. If you upgrade to the PRO edition, there would be more keywords.
After using this tool, you have the list of keywords, and it’s good to verify those keywords with Google Keyword Planner tool. Simply import the keyword list from KeywordTool.io to the Keyword Planner, and you’d see the result from Google.
So now you have the list of keywords that potential customers are interested in. In our case let’s take the example with optimization the Shopify Product page for the keyword “genuine wood watch”.
Product Page Title, URL structure and Description
It’s a quite important to tell Googlebot what’s your Shopify product page is about. The first thing you’ll have to do optimization is related to the Title of the product page and in the product description content. In the content, you have to mention the targeted keyword in the first paragraph and the H2 HTML tag. Just mention in these 02 places is enough because we don’t want to do keyword stuffing with just bombing keywords in the content. Whether you do just think about the customer first and whether your content creates a good User Experience or not.
Going further keep in mind to mention keywords the Tags section. The purpose of tags is helping users to find the pages with the similar keyword or keyword phrase. In our case when users click on “genuine wood watch”, it’ll show all product pages labeled with that tag.
Product Collection and Tags
Each product is belonging to the certain product collection. So, in this case, I have to make my wood watch as the product of collection “Wooden Watches”. From SEO point of view, it’ll boost the internal linking which affect the overall onsite SEO.
Product Image Size & ALT text HTML tag.
Even Shopify recommends merchants to fill the content with the image alt text with the hint near the product image. By filling the content with the targeted keyword, you’ll help Googlebot to discover your image easier and put the result on the top of Google Image Search.
Moreover, with the image ALT tag, you’ll have to optimize the image’s size as well. Before uploading the product images to your online store, it’s good to optimize images through https://tinypng.com or https://imageoptim.com/mac app. The size effect on the page loading speed and accordingly to the user experience.
In the case, if you want to automate the image optimization process with Shopify apps. Well, there SEO Image Optimizer by Booster Apps or Image Optimizer Shopify app. Those apps are proven to improve the SEO presence of Shopify stores. So you can give a try to other users and see the result.
URL structure and Meta Description
Sometimes we miss that but it plays the important role as well. I’m talking about the placement targeted keyword into the URL link and meta description.
Structured Data markup
The structured data helps users searching on Google to learn more about the product through additional information. For example, the review rating from customers can be displayed in the Google search result. It helps users to understand better the product and learn to decide whether this product your demand or not.
The video below from JSON-LD Shopify App gives you the clear understanding what’s micro data means and why you have to pay attention to it.
Reviews matters, it’s user generated content.
One of the criteria with ranking on Google is related to user-generated content. When the user engages with your page, for example leaving the reviews or commenting on your product page, Google understands that the page is getting interested from users. There is some SEO strategy with asking people to leave the review (user-generated content) via email or support system. And when the review is left, it adds the value to other users as well. That’s why reviews are important not only for the conversion rate optimization point but SEO as well.
As the solution for building the reviews, there is the Product Reviews app made by Shopify. With this app, you can build the review system directly on your product page.
In conclusion, we’ve gone through key points with onsite SEO (Search Engine Optimization). It’s not hard to implement with mentioned solutions. So now, it’s your part to execute and test with onsite SEO tactics. Obviously, it’s the time consuming, especially with keyword research then optimization each product page. However, it’s worth and will pay off fully when your competitors are throwing enormous bucks into Google and Facebook ads. As for you, your product pages are on TOP and for free.