[Updated] Best Shopify e-Commerce about us page template examples that increase conversion rate
The online shoppers have many frictions and those frictions prevent the customer to buy from your site, as well as decrease your Shopify conversion rate. The biggest friction is the fear of being deceived such as you pay money but does not receive anything, or the thing you receive is not the same as what you see on the internet. That said, brand trust is one of the most important factors that affect eCommerce sales and Shopify conversion rate. The first and most important thing to build brand trust is to tell the customer who you really are, with unique and trustful identity. That is the reason why Shopify about us pages become one of the most important elements that help increase Shopify conversion rate.
In this article, let's have a look at how the e-Commerce about us page examples help you create your own Shopify about us page & increase conversion rate
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The best example of Shopify e-Commerce "About us" page template
The best way to learn something is learning from the best! In this article, I will analysis the most outstanding eCommerce about us page example to help you learn the lesson behind: How Shopify about us page really increase eCommerce conversion rate
e-Commerce "About us" page example #1: Make it simple and effective like Airbnb
The mistake that almost merchant make is over thinking the about us page. They write about their mission, their philosophy, what their business be born to be... but they forget the most simple and necessary thing is to focus on describing who they really are. You don't have to outline 10 company's values or make a pitch to get fund for your company or save the world. You are just simply telling your customer who you are and what you do. Be simple and effective just as what Airbnb's "about us" page is doing. It is how Airbnb engage people and make conversion rate increase:
e-Commerce "About us" page example #2: Apptopia story - Connect customers with human, not machine
Human are creatures of the community so that the easiest way to connect with the customers is the people you are working with. Don't hesitate to show out the people who make the item, pack the boxes and answers customer's email. It makes everything you do seem more human and more relatable. Human is easier to connect with than a machine. Give your staff the room they deserve and make sure they are part of your company story. Let's see how Apptopia connect the people to increase conversion rate
e-Commerce "About us" page example#3: An incredible power of storytelling. The story behind Ugmonk.com
The nature of human is discovery. The human part of your customer may love to hear the story behind your store. An interesting and attractive store may have a storyline, the past, the present and the future. A company who has all these 3 stages will be a strong, on-going and trustful company. Ugmonk.com did a very great job in telling their story to engage people and increase their eCommerce conversion rate. They review what the founders did before they started the company and what paths led them to where they are now. Then, what is currently happening with the company - that the customers certainly want to know. Ugmonk also tells the customer about the products you sell and how others have responded to them. Finally, customers will be given some hint as to where the company is headed
e-Commerce "About us" page example#4: The surprising fact of Jonloomer.com
Jon Loomer is famous Facebook marketing blogger but above all, he is a father, a family guy. These surprising fact may make his website visitors more engaged and increase his eCommerce conversion rate. The "about us" page of Jon Lommer is made up of his life fact.
People love to share little facts about the products they use. Your 'about' page should give them something to talk about. A simple "facts" throughout make your story less boring and can help put what you do into easily shareable chunks. Your company knows the facts that make it special. Don't be afraid to share a few of them.
e-Commerce "About us" page example#5: Images and video are always more trustful than text.
Although it's possible to make an amazing 'about' page that uses nothing but text, it certainly isn't ideal. You should use all of the resources at your disposal when telling your story. Photos, videos, illustrations, quotes, and links can all enhance your 'about' page, make it more interesting, more visual and easier for the customer to go through. Moz.com made an outstanding about us page for more customer engagement and increase eCommerce conversion rate.
If your product is one that is very visual, you could use product or workplace images to tell a richer story. If you make a B2B product, then testimonials might be an effective addition to your 'about' page. When working to integrate these elements, remember to include only that which actually adds value to your story. Do not simply throw in a photo gallery because you can, do it because it makes sense in the narrative you are drafting.
Create your own Shopify "about us" page.
With these couple example, hopefully, you can figure out the best way to make Shopify "about us" page awesome and gain more sales. It is very easy to create an amazing Shopify "about us" page with PageFly - Shopify advanced page builder. Just drag-n-drop, I will show you how:
PageFly has several Shopify "about us" templates that help you complete your eCommerce store:
Shopify about us page template #1: Logan
Shopify about us page template #2: Lukage
Shopify about us template page #3: Citilize
Shopify about us page template #4: Centic
Shopify about us page template #5: Mumento
All that you have to do is come up with an idea that most suitable for your company and strong enough to engage with your customers. The building work is just choosing the suitable template and drag-n-drop.
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