Leaving Black Friday and Cyber Monday behind, we are heading to the second biggest sales event of the year: Christmas promotion, which usually increases in search trend from the beginning of November, and reaches its peak at around the end of December.
In order to win this Christmas promotion event, it is not a good idea for any eCommerce store in the world, to just lower the price, add more product and wait for the sales to come in. It is important that we get well prepared for it. Christmas is all about giving, sharing and caring. The following Christmas promotion video by Harvey Nichols may inspire you
Let's start with a unique, creative Christmas promotion idea!
Christmas promotion idea #1: Gift set and combo - any Shopify stores can apply.
In nature, human of the very basic instinct is a little bit, let's say, greedy. The more they have, the better! That's the reason why gift set and the combo is always a good Christmas promotion idea that any Shopify store can use. On the other hand, let's consider the buying behavior of woman: they are willing to buy an accessory or shoes simply because they just buy a set of clothing and they see another thing that goes well with it! Gift set and combo sales promotion idea can be best applied to Fashion Shopify store.
The idea of the gift set and sales promotion is that you put two or more item that goes well together into one set - as we call it Christmas gift set. If the customer buys 1 gift set, they will be discounted on total price. Make sure you tell them it is not applied or lower discount if they buy individual single item
Christmas promotion idea #2: Secret promotion for your existing Shopify customers
Christmas is not only a battle for sellers but also for buyers, which is even worse than Black Friday. They are not only afraid of all eCommerce stores are running out of stock, but also have to spend time for family work. It is a real rush that they do not have time to discover who you are! Are your Shopify store either trustworthy or not? So why not come up with a Christmas promotion idea that focuses on people who already know you? They have purchased something from your store and deserved to be treated better in this promotion event.
You can prepare a secret promotion code for your existing customers, who have already purchased from your eCommerce store, send the code to them via email, and tell them that this code is for them only! When someone is heard of something that is made for them only, they will be more likely to respond.
Christmas promotion idea #3: Discount for the second item - a good idea to upsell
Getting new customer is not the only way that you can sell more product. It is the fact that you can sell better to the old customer. Let's imagine, when you decide to buy a product with a discount price, then you will be offered another discount when buying the second one. It would be very exciting. That is the concept of successful upsell and cross-sell.
The idea is that, for example, when a customer buys a pair of shoes from your site for 20% discount, a pop-up show up and they will be offered to buy a special shoelace for 50% discount. It actually offers not very much value, but it really makes the customers feel that they will get the higher benefit, and are more likely to buy. There is something we should keep in mind about this Christmas promotion idea: First, the second item must be relevant, or a part of the first item (for example shoelaces for shoes). Secondly, it should be very much cheaper than the first one.
There are some apps that help you to do it, for example, Upsales Popup by Beeketing team or Discounted upsales app by the Booster team. It helps you quickly and easily set up different discount upsells and start making more sales with full customization
Christmas promotion idea #4: Gift card for any purchasing on your Shopify store
Sometimes, percentage promotion, in holiday sales, is not really interesting, people love receiving money and gift. Here I mean, real money for the next purchasing, or you can give them a gift in physical form. I really recommend that you help your customer, who buy from your Shopify store, a chance to give a special gift to their family during the holiday. It's more meaningful to send a gift to your customers, rather than discount, in some special events. The gift is not necessary from your Shopify store, but from other ones also. I really love the idea of co-operating with other eCommerce stores whose share the same targeted audience but not compete in the product, in term of the partnership. You can send your customer a gift card that helps them exchange to receive a gift from your partner or buy them with a lower price.
On the other hand, you may also give them a gift card that equal to an amount of money, this gift card can be used for the next purchasing. To make this Christmas promotion idea successful, keep in mind that it is not a coupon, it is cash. People may not respond to coupon, that's so “sales and advertising", but money and gift card. You can search on Pinterest for more idea about gift card design.
The next element is deciding on the value of the gift certificate. Make it something significant, something worth driving or taking action for. If you’re a restaurant, consider $25; if you’re a gift shop, consider $50. Don’t forget to add a deadline on it so people may not delay and forget that your gift cards ever exist. That's really a loss of sales opportunity.
Christmas promotion idea #5: Free shipping is not a bad idea
Normally, additional shipping cost is a real turn off for the customer when shopping at any eCommerce store. If your customer accepts an amount of additional cost for shipping, that’ll be so great. It can be greater if you include freeship policy in holiday sales event. But keep in mind that, free shipping should only be an added value to your existing customer. I mean, you still have a small promotion, then add free shipping. Otherwise, you really cannot compete with other eCommerce stores in this holiday sales battle. Let's have a look at Balsam Hill as an example, they really make this Christmas promotion idea works
Christmas promotion idea #6: Referral - no advertising is better than users to users
Human is a social creature, that’s the reason why people are so defended before advertising but will be moved by the opinion of someone they know. Nothing can help you gain a new customer better your customers themselves. It’s not that you display your eCommerce store in front of your targeted audience one by one, but multiply your visitors when one refers to one. Christmas is a joy and meaningful time, so helping customer to refer a friend with a personalized written gift card is a beautiful promotion idea
However, the customers also need some incentive to recommend your product to someone who is close to them. The idea is that when a customer buys an item from your Shopify store, he gets the first discount percentage. But when he referred to one friend, he got a gift card or a second discount for the next purchasing. The friend he refers also have one special discount.
There are some apps that help you set up that Christmas promotion idea, Swell Reward, for example, it helps you to create reward and promotion for people who refer your product to a friend. Besides, Swell not only cares about the referral but also the customers themselves. When they buy a product or refer a friend, they get some point. These points can turn into discount or reward for the customers. As a marketing principle, 20% of your old customer can make 80% of your profit. Swell help you keep that 20%, loyal customers
Christmas promotion idea #7: Don’t under-estimate traditional percentage discount
Percentage discount is the core of all promotion ideas. Even when you send a gift to the customer instead of the direct discount, what exactly you are doing is to reduce an amount of profit and transfer it to customer’s value. It is customer’s common perception that high price with goes together with high quality. Offering discounted on price make them believe that they will receive a high-quality product at a lower price. That Christmas promotion idea is always effective. But keep in mind that your promotion message must be clear with the percentage number of discount, and also be relevant to your ad copy, content and landing page.
One more thing to consider is the number of discounts. Let’s consider the common components of an item’s price on online’s store: There will be 40% for making the product or keep the store running (for the retailer), another 30% for marketing cost, the last 30% for the profit. Discounted promotion is to transfer a part of the profit to your customer, so that 30% may be a perfect number of discount.
In fact, there are a lot of creative Christmas promotion ideas for Shopify store, the mentioned above are just a few. You better keep researching and testing to find the most suitable type of promotion for each targeted market and targeted customers. It’s also a good idea that you create a landing page with PageFly Page Builder and combine 2 - 3 Christmas promotion ideas together. The more surprise and value they receive, the more likely they will engage and buy on your eCommerce store.